Games and Social Media Marketing Could Help Avoid HIV in At-Risk Gay Men


Picture: Jonathan Kitchen/Getty Images

Long after the top associated with the American

HELPS

crisis,

HIV

is still a problem among homosexual males, that identified as having the illness at a rate „more than 40 times regarding women and most 44 times compared to some other guys,“ as a
recent report
for the

Diary of Medical Web Analysis

details. The paper, a study of numerous tech-driven techniques to lower the rate of

HIV

contained in this at-risk populace, things toward the new generation of (ideally) efficient


treatments.

You will find several fascinating solutions planned, as study’s
news release details
:


One interactive site, Sexpulse, designed by medical researchers and computer boffins to focus on guys which seek intimate partners on the internet, effectively decreased high-risk sexual behaviors. Another web site, Continue The Good Work! (

KIU

), made use of video gaming to help reduce rates of unprotected anal sex. A 3rd initiative, an online computer game, assisted mitigate shame considered by some men that have gender with men, even though the decrease in high-risk sexual conduct was not mathematically


significant.

The challenge is less about

what

information to deliver, because the basics of exactly how

HIV

and

AIDS

work have-been pretty well-publicized now, than just how to deliver it, since just detailing that a behavior is unsafe can be maybe not adequate to alter


it.

You’ll want to explain this does not simply affect gay males; folks do a variety of hazardous behaviors, from substance abuse to overeating to smoking cigarettes to using inactive lifestyles, despite having been told they can be hazardous. This is why practical question of ways to get visitors to generate healthiest choices is an enormous section of worry for public-health experts — developing an effective conduct intervention may be an extremely difficult action to take. (we’re going to end up being uploading a lengthier, more in-depth post about this topic


quickly.)

our site nu-date.org

Some of the most of good use techniques smartly target social networking sites â€” peer pressure has a tendency to impact you in many ways some other is attractive often cannot. It was borne call at the


review:


On social media sites eg Twitter and Twitter, well-known people can distribute

HIV

-prevention messages their friends and followers. The posting of real information about

HIV

screening via trusted sources on a social networking seemed to boost needs for

HIV

screening systems, one learn found. Another study learned that utilizing viewpoint frontrunners to disseminate

HIV

-prevention details via social media sites may increase screening costs and bolster condom use during rectal intercourse with lovers discovered


on the web.


Its a very unusual quirk of human thinking that packing the same old info in a somewhat different method can lead to better effects. Thankfully, experts are beginning to take advantage of


this.